When you are designing a brand logo, you want to create a logo that can easily be remembered. When judging print, you want everything within tight tolerances, to preserve that unique brand color. But our color memory seems to think quite different about unique colors…
“Normally, you’d think that colors are just something that are out there in the world, right? No matter who you are, that thing over there is red,” said Simon Greenhill, a senior scientist at the Max Planck Institute for the Science of Human History. “That’s not the case — not all languages have categorized these things, and not all languages care about these distinctions. ”
Definitely worth sharing: the new year's resolution of Boris Veldhuijzen van Zanten, another Amsterdam based entrepreneur, founder and ceo of The Next Web.
Lets fix this shit!
I’m dyslectic. I more than likely have ADD and a mild form of autism. I’m also a perfectionist and I’m often accused of suffering from OCD. Apart from all of that, I’m doing just fine. No, actually, because of all of that I’m doing great.
See, as you progress in life, you adapt to what’s different about you. That’s why someone who’s over 20 years old rarely suffers from the effects of dyslexia any longer. People – like myself – take what makes them different and turn it into what sets them apart from the rest.
It’s called living. That’s what we all do. All day, every day. Nobody’s normal and we’re all uniquely screwed up in our own, special way. It just takes a while to realize what sets you apart actually, well, sets you apart. And that it is a good thing.
This doesn’t just work for your personality, it also works for the world around us. Every threat is an opportunity. Every downside, market inefficiency, stress point or friction area is something that you might be able to create a solution for.
If you’re worried about 2017, and I know some people are, then think about this: How are we going to adapt to these new circumstances? What are the friction areas where you could play a role, where you can improve things? What personal traits were once a handicap and now are your competitive advantage?
When there’s chaos or uncertainty, you feel numb and powerless at first. But then you pick yourself up and start fixing shit. So let’s do that! Get ready for 2017. The world needs your imperfect, different and special skills.
Boris Veldhuijzen van Zanten
In the spirit of Christmas, here's a short video, redeeming the ugliest color in the world. As graphic designer Milton Glaser notes in the video:
"No color can be preferred or not preferred in isolation. Every color is in context to another color."
It's interesting to note that many 'experts' on color fail to define what color really is. Could it be that they don't know?
"Newton himself, who actually introduced the word “spectrum” into the English language to refer to the range of possible colors, eventually dismissed the idea that colors are literally contained in the light. “For the Rays, to speak properly, are not coloured. In them there is nothing else than a certain Power and Disposition to stir up a Sensation of this or that Colour.” Three hundred years on, what and where colors actually are remains a mystery."
If you're ready for some mind boggling ideas about color, here are more thoughts on the subject, by Riccardo Manzotti, philosopher, psychologist, and artificial intelligence scholar.
In celebration of NSK ltd.’s 100th anniversary, the exhibition ‘sense of motion’ has been hosted inside the multi–purpose cultural center of omotesando spiral in tokyo.
At the center, visitors can be immersed amongst the 25,200 delicate flowers aligned in three dimensional grids. as well as being suspended from the ceiling, the flowers subtly rotate because of the NSK bearings and the windmills installed at the top and in turn, the installation produces a gradient of gradually changing color. by using bearings also for the axes of the flowers, visitors can reach out and turn the stalk to feel the spinning motion through color mixing. the scenographic element of the venue creates an artificial garden with the same flower motif used throughout and accentuating the sense of unity.